Ambrell 3-D Direct Mailer

BACKGROUND
Ambrell’s induction heating process has become a key component in the fast expanding EV (electric vehicle) markets. This 3D campaign was designed to uncover new opportunities with prospective customers that have been identified by Ambrell’s sales team. And also to reactivate a select group of existing Ambrell customers who had been dormant.

STRATEGY AND CREATIVE EXECUTION
To deliver this message, we designed a direct mail package that integrated a personalized letter from the assigned RSM, a brochure explaining a little bit more about Ambrell, and a branded infrared thermometer.