Carestream DRX-Compass X-ray Campaign
The centerpiece of this integrated demand generation campaign for a new product launch was a pop-up direct mail piece. Displaying the new Carestream DRX-Compass X-ray room when opened, the piece created instant engagement, but moreover delivered a long shelf life.
The campaign was complemented by emails and a landing page to capture additional respondents. Total leads attained was 75% over goal!