Carestream Non-Destructive Testing Campaign
For its first-ever integrated demand generation program to promote its Non-Destructive Testing industrial imaging solutions, Carestream turned to The Verdi Group. We created a versioned dimensional direct mail piece, supported by email and telemarketing to highlight Carestream’s expertise. The customer version focused on the ability of the Carestream Industrex software to support both CR and DR X-ray modalities…we captured this in the “One Tool…That’s All You Need” headline. Upon opening the box, recipients were delighted to find a branded multi-tool…aptly paying off the “One Tool…” headline.
With a variable brochure and sticker for the inner box lid, we were able to cost-effectively version the piece for the aerospace and oil and gas verticals. The campaign is still in progress, but has generated 40+ leads and is on track to surpass its goal.