Carestream Orthopaedic X-ray Solutions Demand Generation

Challenged to display a range of X-ray products to support hospital orthopaedic departments, this intriguing, yet very affordable mailer opened out as the petals of a flower to maintain the recipient’s attention as they unfolded and read each panel. Follow-up calling on a piece this memorable is easy, and with nearly 200 leads delivered, we quickly blew past the original goal of 80!