ACM Just Whistle! Program

This integrated demand generation campaign provided an unforgettable introduction between ACM Medical Laboratory and its prospects with an irresistible whistle concept that inspired musical merriment and invited prospects to call upon ACM’s unparalleled service at any time of the day or night. The campaign achieved an incredible 10.4% lead rate

The campaign was designed to generate qualified leads for ACM’s drugs of abuse testing services, and the target audience included decision makers at drug and alcohol treatment facilities in the Northeast. The objective was to uncover 12 leads from individuals with decision-making responsibility.