Leica Ophthalmology Lead Generation
To early adopters of new surgical technologies in academic medical centers, Leica Microsystems hired us to launch their new Proveo 8 microscope with its intraoperative OCT technology that lets ophthalmologist see subsurface retinal details – in real time – so that they may adjust their surgical plan, potentially reducing patient surgical recalls.
STRATEGY AND CREATIVE EXECUTION
To deliver this educational message, we designed a direct mail package that integrated a 3-chapter video…embedded in the print piece. Recipients found the piece totally engaging and shared it with colleagues.
Within a few weeks of sending the direct mail, 28 leads were identified.
Anecdotal comments from recipients say it all:
– Dr. was impressed by the presentation & mail piece “best he has ever seen”.
– Dr. and colleagues were very impressed with the mail piece and the OCT technology said “you bet your sweet bippy I would like a demo”.