Meet our Team
PRESIDENT & CREATIVE DIRECTOR
Bob began his career on Madison Avenue where he was one of the original Mad Men (he’s got stories!). He was a founder of Saatchi & Saatchi Direct before starting The Verdi Group in 1995. Bob reads three to five books a week on his phone, he really likes good wine (but will drink whatever’s available), and drives a red Jeep Wrangler. Bob’s education is unusual, with a degree in Psychology from Amherst College, military intelligence school at Fort Holabird in POW interrogation, a year at the University of Madrid studying Spanish, art, and literature, and a recent MBA from the University of Phoenix. His client experience includes every letter of the alphabet.
Bob has completed his SharpSpring Advanced Marketing Automation certification.
DIRECTOR OF CLIENT SERVICES
Mary has been crafting winning campaigns for as long as her clients (and she!) can remember. With expertise in healthcare, financial, and B2B, she has developed insights that transcend nearly every vertical. She coaches the Verdi team to nurture client relationships. When she’s not drumming up business, she’s redesigning her gardens to have a continuous bloom of color (irises being her current, but short-lived favorite). Mary is known for her optimism, encouraging wacky Verdi holidays, and her insistence that we stock high-test Peet’s Major Dickason K-cups. She has an MBA from Syracuse University and chairs the communications committee for Opera Guild of Rochester.
Meet Jessica Adams, creative art director by day, Thomas the Train scholar by night! While managing to raise two wild boys and two twin girls, she continues to be the well-rounded media pro that entered Verdi’s doors in 2007. Holding a degree in graphic media, as well as an MBA from RIT, her design expertise applies to everything from direct mail, emails, websites, videos, and integrated ad campaigns. She has inspired award-winning campaigns that have delivered results triple the industry standard. Pretty impressive? We think so! She was also the former goalie of the Syracuse Stars Women’s Travel Ice Hockey Team that won the USA Hockey National Championship in 2001.
Jessica has completed her SharpSpring Advanced Marketing Automation certification.
Ian Heslop is a marketing and advertising strategist who has
worked across a number of sectors; with a focus on health care,
technology and finance.
After spending nearly two decades (effectively conquering) New York City, Ian moved out west to San Francisco and worked in finance and advertising for a multimillion-dollar brand. Upon his return to Rochester Ian worked last at a local start-up in a senior leadership role.
In addition to his extensive advertising and marketing experience, Ian has a strong background in project management and business operations. In his spare time Ian enjoys kayaking and reading (often at the same time) along with photography and forming very orderly queues. Ian graduated with honors from the University of Buffalo School of Management.
A graduate from RIT, Carol started her accounting career in public accounting and then transitioned into the corporate sector. Working for Bausch and Lomb, Information Packaging Corp, and more recently for an International managed service company- Emerge. In her free time she loves to golf, snow ski, and cycle with her husband and grandkids. She is excited to play a supportive role for the Verdi team. As their Accounting Manager, her goal is to provide accurate, timely financial information that will help guide business decision making.