Team
Team2025-04-09T14:11:10+00:00

Meet our Team

Bob Green
President & Creative Director

Jen Favata
Account Director

Bob Green

PRESIDENT & CREATIVE DIRECTOR

Bob began his career on Madison Avenue where he was one of the original Mad Men (he’s got stories!). He was a founder of Saatchi & Saatchi Direct before starting The Verdi Group in 1995. Bob reads three to five books a week on his phone, he really likes good wine (but will drink whatever’s available), and drives a red Jeep Wrangler. Bob’s education is unusual, with a degree in Psychology from Amherst College, military intelligence school at Fort Holabird in POW interrogation, a year at the University of Madrid studying Spanish, art, and literature, and a recent MBA from the University of Phoenix. His client experience includes every letter of the alphabet.

Bob has completed his SharpSpring Advanced Marketing Automation certification.

Jen Favata

ACCOUNT DIRECTOR

Jen is a marketing professional with a strong affinity to B2B. She thrives on winning new clients and bringing in new revenue with dynamic lead generation, digital media and brand strategies. Jen’s career began at Saatchi & Saatchi Direct, where she served clients like Dupont, The Equitable, and Good Morning America. Expanding her expertise across telecommunications, eLearning, and financial services, Jen brings a wealth of strategic marketing skills to any project. A SUNY Geneseo graduate, Jen balances her professional life with an obsession for music, attending concerts and hosting jam sessions with her musician husband, Sam. She feeds her sense of humor by watching Monty Python reruns and classic, campy horror films, shared (always) with her rescue dogs, Batman and Robin.

Jessica Adams

ART DIRECTOR

Meet Jessica Adams, creative art director by day, Thomas the Train scholar by night! While managing to raise two wild boys and two twin girls, she continues to be the well-rounded media pro that entered Verdi’s doors in 2007. Holding a degree in graphic media, as well as an MBA from RIT, her design expertise applies to everything from direct mail, emails, websites, videos, and integrated ad campaigns. She has inspired award-winning campaigns that have delivered results triple the industry standard. Pretty impressive? We think so! She was also the former goalie of the Syracuse Stars Women’s Travel Ice Hockey Team that won the USA Hockey National Championship in 2001.

Jessica has completed her SharpSpring Advanced Marketing Automation certification.

Bob Green
President & Creative Director

Jen Favata
Director of Client Services

Bob Green

PRESIDENT & CREATIVE DIRECTOR

Bob began his career on Madison Avenue where he was one of the original Mad Men (he’s got stories!). He was a founder of Saatchi & Saatchi Direct before starting The Verdi Group in 1995. Bob reads three to five books a week on his phone, he really likes good wine (but will drink whatever’s available), and drives a red Jeep Wrangler. Bob’s education is unusual, with a degree in Psychology from Amherst College, military intelligence school at Fort Holabird in POW interrogation, a year at the University of Madrid studying Spanish, art, and literature, and a recent MBA from the University of Phoenix. His client experience includes every letter of the alphabet.

Bob has completed his SharpSpring Advanced Marketing Automation certification.

Jen Favata

ACCOUNT DIRECTOR

Jen is a marketing professional with a strong affinity to B2B. She thrives on winning new clients and bringing in new revenue with dynamic lead generation, digital media and brand strategies. Jen’s career began at Saatchi & Saatchi Direct, where she served clients like Dupont, The Equitable, and Good Morning America. Expanding her expertise across telecommunications, eLearning, and financial services, Jen brings a wealth of strategic marketing skills to any project. A SUNY Geneseo graduate, Jen balances her professional life with an obsession for music, attending concerts and hosting jam sessions with her musician husband, Sam. She feeds her sense of humor by watching Monty Python reruns and classic, campy horror films, shared (always) with her rescue dogs, Batman and Robin.

Jessica Adams

ART DIRECTOR

Meet Jessica Adams, creative art director by day, Thomas the Train scholar by night! While managing to raise two wild boys and two twin girls, she continues to be the well-rounded media pro that entered Verdi’s doors in 2007. Holding a degree in graphic media, as well as an MBA from RIT, her design expertise applies to everything from direct mail, emails, websites, videos, and integrated ad campaigns. She has inspired award-winning campaigns that have delivered results triple the industry standard. Pretty impressive? We think so! She was also the former goalie of the Syracuse Stars Women’s Travel Ice Hockey Team that won the USA Hockey National Championship in 2001.

Jessica has completed her SharpSpring Advanced Marketing Automation certification.

Our Analytics Partners

John D. Clayton
Data Scientist

Dan Otto
CEO at MarQuant Analytics

Charles Abramson
Founder, Abramson Analytics, LLC.

John D. Clayton
Data Scientist

Dan Otto
CEO at MarQuant Analytics

Charles Abramson
Founder, Abramson Analytics, LLC.

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